Amazon has a new blockbuster video game

Scenes from Amazon’s New World video game.

Source: New World

As everyone paid attention to Amazon’s marathon announcement of new holiday gadgets earlier this week, the company already had a new hit on its hands.

Amazon Game Studios, Amazon’s video game development arm, released a new computer game called “New World” on Tuesday that took the PC gaming world by storm this week.

“New World” is an online game that allows thousands of players to explore and build a virtual colony that is like a magical version of colonial America. Since its launch, it has averaged hundreds of thousands of simultaneous players at any one time on Steam, the most popular online store for PC games.

On launch day, the game peaked with over 700,000 concurrent players, making it one of the top games on Steam. biggest releases ever. There were more than 450,000 concurrent players as of Thursday morning. On top of that, there have been reports of queues of up to 10,000 players waiting to enter the game to play.

If the initial momentum behind “New World” continues, it will soon enter the canon of massively popular online games like “Fortnite,” “PUBG,” and “World of Warcraft.” And while games likely won’t generate the kind of revenue that Amazon makes from e-commerce or cloud services, they can generate direct revenue for the company unlike its other entertainment arm, Amazon Studios, which is primarily a vehicle. to keep people subscribed to Amazon. Principal. “New World” costs $ 39.99.

In addition, Amazon owns Twitch, the video streaming service focused on games. A popular game like “New World” can appear on Twitch, generating more interest and potential sales in addition to the new digital advertising dollars for Amazon.

“New World” marks a significant step for Amazon. Very few companies outside of traditional game publishers have succeeded in breaking into the industry. For instance, Google closed his game development studio earlier this year.

The initial success of “New World” stands in direct contrast to Amazon’s first attempt at a major video game last year with a game called “Crucible,” which Amazon disconnected a few months after its release after weak reception from gamers. It was an embarrassment to Amazon Game Studios, which spent several years developing the title. Many in the gaming world wondered if Amazon would ever make a hit.

Now they have their answer.

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