Amazon’s $ 40 Blink Floodlight Camera Mount Challenges Rival Google Nest

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New Blink Floodlight Camera Mount from Amazon

Amazon

Amazon launches a new Blink Floodlight camera as part of their fall launch event, a $ 40 bracket designed to work with your Blink Outdoor camera. The offering should help Amazon’s Blink brand better compete with Google Nest, that previously announced a version of your Nest Cam that comes with a reflector. (International prices weren’t immediately available, but $ 40 turns into roughly £ 30 or AU $ 60.)

The new LED camera mount will provide 700 lumens of motion-activated lighting, compared to the Nest Cam with Floodlight that offers 2400 lumens illumination. Amazon is selling the Blink Floodlight camera mount as an add-on starting at $ 40, but will also offer a combo that includes the Floodlight camera with the Blink Outdoor camera for $ 140. Amazon also introduced a new solar panel mount that brings charging. solar to Blink Outdoor which will be available in a bundle with the camera for $ 130.

The new reflector plugin will also expand Amazon’s offerings further Ring Floodlight camera, which starts at $ 180. By launching an optional camera mount for Blink Outdoor, Amazon offers more flexibility for those who don’t want to spend more on a dedicated reflector camera.

Amazon’s Fall Echo event routinely delivers a handful of new devices from Amazon and Ring. The 2020 event was unveiled redesigned Echo and Echo Dot speakers, a rotating smart display And that elusive hum of the Ring, the Always camera at home. Today, Amazon leaders take the stage again to showcase new Alexa devices, services and features. Among the most important changes to Amazon’s security camera range is the introduction of the new $ 50 Blink Video Doorbell, which will be available with or without cables and works with the Alexa assistant.

The move also comes after Google announced a slew of new Nest products in August. Google is Amazon’s biggest competitor in the broader smart home space, although Amazon remains the market leader. Echo devices accounted for 28% of the global smart speaker market in 2020, with Google devices the second largest share. In the US, Echo dominated 70% of the market as of 2019. Ring security cameras lead the market, followed by Arlo products. Amazon’s Fire TV is the most popular streaming media device, capturing more than 12% of a competitive market.

The launch of the affordable Blink Video Doorbell and accessories like the Floodlight camera mount are other signs that Amazon hopes to maintain its first place in the market with aggressive pricing.

CNET’s Molly Price and Laura Hautala contributed to this story.

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