Apparel Retailer Gap Launches Its First Gamified NFTs On Tezos

Apparel retail giant Gap has joined the non-expendable token league by launching its gamified NFT collection on Tezos. The company on Wednesday, Announced its plans to reveal a gamified digital experience by allowing its wearers to purchase a limited edition Gap hoodie.

According to the official announcement, Gap’s NFT collection will be built on the Tezos Blockchain and designed by Brandon Sines, an artist who designed the popular frank ape character.

Clothing retailer Gap makes forays into NFT

The American apparel retailer announced Wednesday that it will introduce its first phase of NFT on Thursday, which will be available for sale for $ 9.

To do this, Gap has collaborated with Tezos, an open source blockchain, which “uses a more energy efficient approach to protect the grid, allowing it to operate with minimal power consumption and a low carbon footprint.”

Gap digital collectibles will be released in four phases: Common, Rare, Epic, and Unique. NFTs categorized as common will go on sale first, with the rest of the categories following suit within the next two weeks.

“With this partnership with Gap, the creative cycle has come full circle, allowing me to express Frank Ape’s beautiful messages while collaborating with one of the most classic brands ever … I can’t wait to share the physical pieces and digital we have “. I’ve been working with Gap and Frank fans around the world. ” As stated by Brandon Sines, the artist behind Gap’s first NFT collection.

Gap’s digital NFT collection also includes a distinctive “gamified” item that allows users to unlock the opportunity to earn the “Epic NFT”, which includes limited edition art designed by Brandon Sines and a physical hoodie.

Commenting on the collaboration, Chris Goble, Product Director and General Manager of Gap North America, stated: “Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity. in the digital space with artists like Brandon Sines, “

With this project, Gap will join other prominent clothing brands such as Burberry Y Louis Vuitton, who have already launched their NFT last year and have secured immense popularity in their attempt to embrace the growing cryptocurrency sector.

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