Apple mysteriously raises the price of Beats Flex headphones to $ 69

Apple introduced the Beats Flex wireless headphones last year, which were billed as a better and cheaper replacement for the BeatsX. While the Beats Flex headphones were available for $ 49 until a few days ago, Apple mysteriously raised the price to $ 69 this week.

As noted by the Apple blogger Pedro Henrique on Monday (via MacMagazine), the Beats Flex purchase page on the Apple Online Store now displays the product at a price of $ 69.99 instead of $ 49.99. Henrique shared screenshots comparing the price of Beats Flex headphones on Apple’s US website last week and today.

9to5Mac was able to confirm that the price adjustment was global and not just in the US For example, the Beats Flex headphones in Canada now cost $ 89.95 instead of $ 69.95. In Brazil, the price was readjusted from R $ 579 to R $ 899.

It is currently unclear why Apple raised the price of the Beats Flex headphones by $ 20 as the product has not been updated. One of the possible reasons for the price adjustment could be related to changes in supply and demand.

In October of last year, 9to5Mac’s Zac Hall described Beats FLex as “perfect for Apple Watch users who want to play music or podcasts directly without an iPhone, and iPhone users can turn to the Beats Flex as wireless headphones to replace the Lightning EarPods that were previously included in the box.”

9to5Mac has reached out to Apple for more details on the Beats Flex price change, but Apple has not responded when this article was published.

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