Ben Rubin explains why the Web3 era of social media will help everyone get paid – TechCrunch

After a decade From a handful of mainstream social media companies trading what are essentially publishing tools in exchange for serving us all an endless deluge of ads, the winds of change are finally blowing, in a few different directions at once.

Content creators – possibly a special echelon of influencers or anyone who posts online – are slowly unleashing some of the power that social media companies have wielded for years. Meanwhile, decentralization is sweeping worlds like Finance and Art, threatening existing orders and pointing towards a future defined by altcoins and digital collectibles. Those trends are bound to converge sooner rather than later, and in some corners of the social internet, it’s already starting to show.

At TechCrunch Disrupt 2021 last week, Houseparty founder Ben Rubin, now working in a new company called Slashtalk, he delved into some of those intersections. Rubin created Meerkat, the beloved social app of SXSW 2015, which later became a spontaneous video chat app known as Party in the House. Epic games bought houseparty in 2019, but Rubin’s foreknowledge on emerging social trends didn’t stop there.

These days, everyone seems to be excited about decentralization. As with any nascent tech trend on the horizon, a lot of jargon is used. Within the DeFi (decentralized finance) and NFT (non-fungible token) communities, Web3 is the term du jour that captures the revolutionary potential that decentralized networks have for the future of the internet.

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