Google Lens is coming to Chrome, search for iOS iOS browser

In addition to great improvement MUM that allows you to ask questions about a photo, Google Lens is getting most prominent on iOS and Chrome for desktop.

In Chrome for Android today, long pressing in an image allows you to “Search with Google Lens”. That will also be available on the Chrome desktop by right-clicking. We first saw this behind a test flag in July, and the next release will be a bit more refined.

The button “Search part of the page with Google Lens” allows you to “Drag over any image to search”. This allows for more precise searches that are not predetermined throughout the photo. In the Search On 2021 demo, a “Visual Matches” right side panel opens. This ability to see the search results “without leaving the page you are on” will also extend to the text.

Meanwhile, Google Lens on iOS is available primarily through search. It is now being integrated into the Google app’s built-in browser (for Discover and the search engine). The bottom bar will feature a prominent “Find Images” button that makes “all images on the page instantly searchable.”

Areas of interest are automatically highlighted with one tap to launch the full Lens experience. This closer integration of Lens in Google Search for iOS is also coming “soon.”

This is powered by a new machine learning model that uses on-device processing to recognize products in as little as 200 milliseconds – that’s literally less than the blink of an eye!

These two features come with the introduction of iOS 15 and macOS Monterey Live text and visual search. Google was the first on Lens, but now it’s showing up more prominently on Apple platforms. Today’s other Search On 2021 announcements include:

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