Netflix reveals how many accounts are watching its top titles

During this year’s Code conference, Netflix Co-CEO and Chief Content Officer Ted Sarandos shared a wealth of data on some of the streaming giant’s top titles – a rare move for a company that traditionally has numbers. very nearby.

In one slide, shared while Sarandos was speaking on the Code stage with Kara Swisher, Netflix shared numbers on how many accounts watched its top 10 movies and series based on how many accounts watched at least two minutes of the title during the first 28 days it was on. Netflix.

The first season of Bridgerton topped its top series list with 82 million accounts viewing the title, followed by the first part of Lupine and The Wizard, with 76 million accounts each viewed. Extraction led its list of top movies with 99 million accounts, followed by Bird box with 89 million accounts and Confidential Spenser with 85 million.

Image: Code 2021

A second slide ranked the top 10 Netflix movies and series based on total hours viewed during their first 28 days on the service. Bridgerton It still tops their series list with a whopping 625 million hours viewed. The fourth installment of Money robbery followed with 619 million, followed by the third season of Strange things with 582 million hours of viewing. Bird box it topped their list of most popular movies by metric, with 282 million hours viewed. Extraction climbed to second place with 231 million hours viewed, while the Irish ranked third with 215 million viewing hours.

“We are trying to be more transparent with the market and the talent and with everyone,” Sarandos said. “It’s a big black box for everyone.”

Image: Code 2021

The decision to share the figure comes at a key moment for creatives and talent in streaming. Services across the board have traditionally offered limited information on the performance of titles on their platforms, an issue that has become a point of frustration in a rapidly changing entertainment space and has even been seen in highly anticipated titles. destined for theaters rather than heading directly to streaming services or debuting as hybrid releases.

But the numbers also show that there are many ways to define a “hit.” Netflix data was tracked by total viewing hours and the time viewers spent watching a title during their first month on the service. However, talent and production companies might be more interested in how many times a title was viewed from start to finish, or how many people in total, not just counts, are watching their shows. Ultimately, without a unified standard across services for what those success metrics look like, streamers are still playing by their own individual rules.

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