Samsung enters the metaverse with the launch of a virtual store in Decentraland

Samsung has joined the league of growing metaverse culture by opening its first virtual store in Decentraland. The virtual store called Samsung 837X, launched in the metaverse It is modeled after the company’s flagship physical store located at 837 Washington Street in New York City.

Samsung explores the Metaverse

South Korea’s tech conglomerate is actively exploring the realm of the metaverse. According to the official press release, the company is launching a new store on Decentraland, which is a leading virtual reality platform built on top of the Ethereum blockchain.

The store, which is called 837X in Decentraland, is inspired by the company’s flagship store at 837 Washington Street, New York. According to the press break free, the company intends to “bring its spirit as an experiential playground for people to discover the incredible possibilities when technology and culture collide”

The Samsung 837X store will also support user interaction by offering unique 837X NFT digital badges. The platform will allow users to earn these badges by completing multiple missions.

According to Samsung:

“Fans will be enthralled on a digital adventure through the Theater of Connectivity and the Forest of Sustainability to complete missions along the way to earn Non-Fungible Token (NFT) 837X badges and with a celebration on the Personalization Stage.”

The Connectivity Theater will showcase Samsung news from the CES stage and allow guests to learn more about Samsung’s growth. technicalWhile the sustainable forest, according to the company, will allow guests to “embark on a journey through millions of trees, and even have a mythical encounter.”

Samsung’s notable crypto companies

Recently, Samsung also announced its partnership with CardanoVeritree-based climate restoration platform to combat climate change. Under the initiative, Samsung will plant two million trees in Madagascar to counter the growing climate change crisis.

Veritree, which describes itself as a blockchain-powered restoration platform, oversees a Cardano Forest where users can donate 15 or more Cardano (ADA) tokens to acquire limited edition tree tokens. Veritree then plants trees on behalf of users for each ADA exchange during the process.

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