“There is a show on Netflix right now that is number one in the world, like everywhere else in the world. It’s called Squid It will definitely be our biggest non-English language show in the world, hands down, “Sarandos, who is also Netflix’s head of content, said Monday at the Code conference in Los Angeles. But he added that there is “a very good chance it will be our greatest show of all time.”.
Sarandos did not specify the metric used to measure the popularity of Squid Game. Traditionally,ranks the popularity of your originals by counting how many people watch a title for at least two minutes in the first 28 days of its release.
If Sarandos uses this standard metric, Squid I would be overcoming Bridgerton – a spicy Regency-era drama released in late 2020, as Netflix’s most popular series. Would also exceed Lupine, a French heist series that is Netflix’s most-watched non-English-language series thus far, and the # 2 most-generally-watched series after Bridgerton.
Early Monday, Netflix released Squid was released on September 17, with only 11 days of audience when Sarandos spoke., which are calculated after a title has been published for 28 days.
For years, Netflix was notoriously secretive about the audience. The creator of, which put Netflix’s original content efforts on the map, once said the company wouldn’t even share audience metrics with him. But in the past two years, Netflix has gotten a lot more talkative about the popularity of its shows and movies, to help recruit talent and stoke excitement. Netflix also added a top trending ranking to its service, so that people can see which are the most popular titles streaming on Netflix in their country on a given day.
But Netflix’s audience statistics have exasperated parts of the television industry for being unverified, unsupported, and released without much responsibility.
“We are trying to be more transparent with the market, with the talent, with everyone,” Sarandos said Monday.