During a question and answer session at the International TV Academy last spring, NetflixGlobal TV director Bela Bajaria was asked if a series in a language other than English could top the broadcaster’s list of most watched shows one day. She seemed sure it could happen. The milestone could now be within reach as the new Korean drama. Squid is taking Netflix by storm, racking up a global audience at a rate that could surpass the current record Bridgerton.
The addictive and violent survival drama, which premiered on September 17 on Netflix, has transcended cultural and linguistic barriers to reach number one in 90 countries in 10 days, from Qatar and Oman to Ecuador and Bolivia.
Driven by word of mouth, Squid entered the US Top 10 list on September 19 at No. 8. It rose to No. 2 the next day, and reached No. 1 on September 21, the first Korean original series to do so. , where it has stayed ever since, crossing the one-week mark today. Its staying power in the first place is comparable to Netflix’s global hits like Bridgerton, Shadow and Bone, Ginny and Georgia and Who Killed Sara?
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Lupine, which earlier this year became the first French series to reach no. 1 in the US, it is currently tied for Netflix’s second-most-watched original series with 76 million households viewing at least two minutes within the show’s first four weeks of launch. With the help of Netflix’s ever-expanding subscriber base, Squid is on its way to surpass that to become Netflix’s biggest non-English language series, and possibly even the best. Bridgerton ‘s record 82 million homes.
“Squid It will definitely be our biggest other language show in the world, hands down, ”said Netflix Co-CEO Ted Sarandos. said monday. “It’s only been available for nine days, and it’s very likely our biggest show of all time.”
Squid It is also benefiting from the growing popularity of non-English language content among US viewers who are increasingly adopting international series. Since 2019, viewing in languages other than English in the US has increased by 71%, and 97% of Netflix members in the US have chosen to watch at least one title in a language other than English. is in English in the last year. The increase is even more dramatic for K-dramas, whose audience in the United States has increased more than 200% between 2019 and 2021.