- Mafia Metaverse platform SYN CITY appoints American rapper Swae Lee as CEO.
- The naming marks a fusion of the worlds of metaverse games, NFTs, and music.
- His job will include overseeing operations in entertainment marketing, music, NFT, eSports, etc.
Things are heating up in the Metaverse and it has never been as attractive as it is now. Not only can you create your own mob syndicates, but now the top Metaverse platform on the block (chain), SYN CITY has brought in one of the most unique CEOs, Swae Lee.
Swae lee, the American rapper best known for winning 5 Grammys and collaborating separately with Drake, Alicia Keys and Post Malone for the Spider-Man: Into the Spider-Verse soundtrack, has joined SYN CITY as its entertainment director.
This appointment marks the union of the worlds of metaverse games, NFTs and music, the first of its kind in 2022. His work will include overseeing the daily operations in marketing of entertainment, music, non-fungible tokens, eSports. , KOLs A-List, music technology software and building strategic partnerships in the sports industry.
Thanks to Mark Zuckerberg, the metaverse has entered mainstream consciousness, but within the blockchain, the metaverse has been alive and well for some time. The best-known metaverse games include Axie Infinity and Sandbox, which have millions of users buying and building new lands, buying and trading NFT assets in the game, and generally contributing to the success of this virtual playing field.
SYN CITY is the first mob metaverse to use MAAD (Mafia-as a-DAO) approach where players are incentivized to play and create their own syndicates. According to its founder, Roy Liu,
In a short time, we’ve onboarding dozens of key thought leaders, partners, and innovators with an aggregate user base of more than 160 million users across social platforms.
He went on to say, “We are only at the beginning. Our ambition has always been to attract intellectual capital and talent to increase our constant and live feedback with our community through Twitter Spaces, TikTok and more. We needed real experience in these fields to help SYN CITY get to the next level. Swae Lee checks all the right boxes across the board. “
The team behind SYN CITY are veterans of the gaming industry, hailing from Disney, Ubisoft, Roblox, EA, and Gameloft.