Crypto information outlet Crypto Head dove into social media platforms and revealed who are currently the most popular crypto influencers on the internet.
In response to the growing demand for valuable market information, millions of people on social media platforms are following crypto experts and industry insiders.
To rank crypto influencers according to their reach, the report compared follower numbers across four different social media platforms: Twitter, Instagram, YouTube, and TikTok.
Judging by the highest number of subscribers to his social media accounts, especially TikTok and YouTube, Ben Armstrong emerged as the leader in the news, with a total of 5.18 million followers on social media.
His informational YouTube channel ‘BitBoy Crypto’ that teaches about “everything to do with Bitcoin and cryptocurrencies” surpassed 1.4 million subscribers in about three years.
The founder of the world’s leading crypto exchange Binance, Changpeng Zhao, aka CZ, is second in line, with 4.3 million devoted followers who want to make sure they don’t miss any of his updates on Twitter and Instagram. .
Vitalik Buterin amassed the third-strongest following, with 3.8 million among Twitter, Instagram, and YouTube.
Why does that matter?
“Twitter appears to be the social media platform of choice for most crypto-fluencers, as the top 50 influencers have a combined Twitter following of more than 44 million, more than any other platform,” the article reads. report.
The Binance founder has the strongest presence on Twitter, where he undoubtedly wins the disclosure race with 4.2 million followers.
Meanwhile, Ben ‘BitBoy Crypto’ Armstrong, who has the strongest social media presence, all platforms combined, enjoys 2.6 million followers on TikTok.
“This could suggest a younger, more enthusiastic demographic that wants to be more informed through the convenience of small videos,” Crypto Head commented.
If understood as a form of social proof, the number of followers could be considered as a metric to measure one’s position of authority.
Although the best cryptocurrencies still lag far behind the top influencers with more than 100 million followers on platforms such as Twitter and TikTok, their reach is growing rapidly, along with the demand for accurate and insightful information.
Information, current affairs and, finally, influence, spread in society thanks to the connections between the participants. These can generally be established through frequent contact, mutual interests and, in this particular case, reinforced by clicking the “follow” or “subscribe” button.
As nodes in a network, crypto influencers have one of the key roles in this diffusion process that precedes the majestic force, also known as ‘adoption’.
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