Crisis averted for YouTube TV and NBCUniversal, at least for now. After warnings that NBCU channels could disappear from the live TV streaming service at midnight on September 30 due to a contract dispute, a spokesperson for NBCUniversal shared that a brief extension had been reached to keep the channels on. YouTube TV while negotiations continue.
YouTube TV and NBCU had shared warnings about the expiration of their agreement to bring NBCU channels to consumers earlier in the week, each blaming the other for the disagreement by renewing their agreement. If no deal had been reached, 14 NBCU channels would have gone black on YouTube TV as early as midnight on September 30, including local stations from NBC, NBCSN, Golf Channel, USA, Bravo, MSNBC , CNBC, Telemundo, Universal Kids, E!, Oxygen, NBC Universo, Sy-Fy and the regional sports networks owned by NBC.
With this short-term extension between the two parties, YouTube TV subscribers will still be able to watch the season premiere of Saturday night live and Tom Brady’s highly anticipated return to New England for Sunday Night Football as well as other NBCU shows this weekend.
Had the stations been turned off, YouTube TV said it would have lowered its monthly subscription fee by $ 10 to $ 54.99 as long as NBCU channels were down.
Under this short-term extension, YouTube TV and NBCU are likely to maintain the framework they had for the deal that initially would have expired at midnight on September 30. However, no information was shared on how long this short term lasted. The extension would last, so if the two parties continue to be unable to reach an agreement, consumers may have to go through this entire song and dance again. Although this extension could indicate that the parties are getting closer to a deal and just need more time to clarify the details.
As live TV streaming services like YouTube TV continue to grow in popularity, content distribution deals like this, which were previously the problem for traditional pay TV providers, could become a bigger problem for YouTube TV. and their peers.